Nov 30
Mobile Maps 2.0 - Is Google the only company that gets it?
Okay, you could accuse me of being a broken record if I knew what a record was, but I don’t, so you can’t!
Well, the G-men have done it yet again. They have released Google Mobile Maps 2.0, and they have released it for free (yes, free like our ringtones). And from all reviews it sounds like it kicks serious back end. Check it out this is Jean Claude Le Goog’s demo video.
(they’re getting pretty good at these nifty little animations aren’t they?)
I also found good reviews of it at Sevenclick and Adam Howitt’s blog. (If you like reading the industry side of things check out Gizmodo or Moconews.)So here’s the thing, I think most people would agree that Colonel Goo is very powerful and wealthy. They make a “shit-ton” (a mobile industry technical term synonymous with the more common, “butt-load”) of money. So will someone please explain to me why they keep giving away all their software and great ideas for free? Anyone?… Anyone?… Matthew Broderick?
Okay fine, I’ll tell you. G-Diddy gives it all away because they are… Geniuses. They have a long range vision that is going to keep them on top for a very long time to come. You see, Baron Von Googy knows that in the incredibly tricky, shape shifting world of technology you’ll only win if you and your services are the basis from which technology is created. You have to BE the language that the developers speak, and the products and tools that they all use. And while you will not immediately receive financial reward for giving away your services, you will almost certainly create virtually limitless financial opportunities for yourself down the road.Yes, Professor G. Hendrick Oogle has done it right, and they have done it right publicly, in front of us all. A shining beacon of capitalism at it’s best. Literally giving away billions in potential sales for the opportunity for trillions down the road (I would pick up my jaw off the floor if I could just stop smooching their butt for one second, but I can’t).
So why oh why, won’t anyone else learn. Especially in (what should be) the wide open mobile industry. As I have stated many times before (see The Story of Thanksgiving) the carriers seem to be stuck in a December 24th Scrooge scenario when instead they should be in a x-mass morning, joyous, pajama clad, “Say boy!… Boy!… Come here boy!… Go and buy that fat-ass goose for me boy!” kind of mood. It would do us all a lot of good. Carriers, consumers, companies, etc.
When will they learn that the more they try and squeeze dollars out of the mobile industry, the more market share they will lose. I can tell you this, the home boys and girls over at Verizon’s $9.99/mo GPS service are none too pleased. And I’ll take it one step further. If Verizon had been giving away their great GPS service for the last three years, they’d have a whole “shit-ton” more subscribers who really wouldn’t give a damn what the Duchess of Goo had just launched.
Well, we here at Cellfish.com say, “Go Ogle!” whether you care about us or not. We love what you do, we love your business model, but bigger than that, we think how you handle the mobile world is not only financially wise, but that it will lead to a greater, more robust, and more exciting marketplace. This saucy critic says, bravo to you!
So, with all that in mind we have some pretty great news of our own!
ANNOUNCING… ADD TO PHONE!
Yes, our Add to Phone API is out and it let’s you do some pretty fresh things. You can place any of our buttons on your blog and with one simple, mousy click, your readers can get your content on their phones to take with them wherever they go.
Now your readers can be checking out your latest post while their wives deliver their children. Nuclear power plant monitors can be watching your videos while on the job. Pilots can see pictures of your family’s thanksgiving food fight while flying 747’s full of orphans. It’s awesome! And here’s the thing. It is free! Gratis, on the house, no cost, zilch, on the Underhill’s tab. Why are we doing this? Have we gone mad, are we nutty? No!
We want everyone on this blue planet of ours to get their blog news/videos/photos on their phones through us.
So here’s to hoping you all go out and grab one of our buttons and add it to your blog. Pease enjoy this little ditty about how it works.
- Captain Cellfish
2007 Best Supporting Actor Nominee
6 Comments so far
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I really loved this info, I found it very useful. When I cn add things to my phone It’s a good thing, I use my phone a lot when I’m away from my computer so being able to add things will be great.
An Open Access Mobile Industry, is something the carriers never wanted and will fight till the end, no matter how the press makes them appear in many new partnerships with the new breed of mobile players. They have no choice but to play or there out!
A few years ago the carriers for the first time ever allowed 3rd parties (ie content resellers) to sell and get a financial benifit from their members of wireless voice services for a little product called Ringtones.
Over a 1 year period the carriers realized that ringtones were more than just a fad infact the data showed that there was even more room to grow this new industry.. So more ringtone advertisers were born and more disribution.
The sad part of this story is that the carriers just Suck at marketing and its beneath them to market to an audiance of mostly children especially when there bread & butter is Mommy & Daddy.
By Now the carriers are in a very bad position for the first time in there easy LTV lives. The complaints are now pouring in from traffic sources that should be selling vibrators, who instead are force selling ringtones on anything that moves with no regaurd for compliance.
So now ya got a carrier who knows they can’t and really don’t want to do this kind of grunt work marketing, but is loosing subscribers because of low adherance to compliance..
There stuck!
So they can’t beat em they can’t join em.
Lets give them more rules to follow and approve less of the traffic for “Subscription Billing” as we are now able with good enough content of our own to compete for a higher ARPU..Adjusted Revenue Per User.
So If your an AT&T user and you don’t get approved for an Akorn Ringtone from a ringtone service provider, you can now get it here..(carrier)
Anybody notice ringtones are cheaper from your own carrier?
Anyway I digress, recently the iphone has created what is reffered to as open Access, meaning you spend $800 on a mobile device you should be able to use it on any carrier or service you want and be able to put apps that redirect you to hell if you want to go there.
So Why would the carrier be happy than?
when next year you could be getting your wireless services free from Google just to be incentivized to click on more keywords on mobile.. Mobile has 4 times the users than the Internet 4 times the revenue potential by 2013.. Good post you know this topic will always get me goin..lol
G~The Mobile Expert!
www.addtophone.com by CELLFISH RULES !
I have put it on my facebook page 
Wahoo!!
Google is the Dream team and the A Team combined. They are smart and kick as while trying to save us little people. I just cant see how most companies are going by the old business model which clearly isn’t working. These companies, clinging to their denial cannot see the future. Thank god google came around to help us poor saps who have been craving something that will not screw us over. Not only will they make more money in the end they will create the strongest most loyal customer base. Me for example wanted an iphone, had it in my hand getting ready to ruin the environment when i heard that google was coming out with a phone. I put the i phone down knowing that the better corporation had won and i had kept my 400 dollars. soon all other corporations will realize the error of their ways. hopefully soon but for those who dont, I pitty the fool.
Great post CC. Pull a Colbert and run fer office.
The Iphone will have GPS mid 2008, mark my words…